We all want to keep that summer glow, but once winter hits, it’s in with the cold and out with the glow! Bronzer is great, but it’s also incredibly over-used. Bronzer’s role is to mimic the look of a mid-summer’s sun-kissed complexion, something that will look kind of ridiculous in the snow against pale winter skin. Luckily, there are plenty of tricks to incorporate into your cold-weather beauty routine that will help brighten your skin without the use of bronzer. There are lots of other awesome options out there—here are a few to try today.



Moisturize, Moisturize, Moisturize:

Staying hydrated is super important. “Many don’t know this, but moisturizing keeps your tan sealed in much longer than if you don’t!” says Rosa Fasolo, owner and makeup artist at RF BEAUTY ARTISTRY. Once that tan is long gone, keeping up with a simple regimen is key. Exfoliating once a week to keep your skin bright, clear, and to leave dead skin behind is important. Moisturizing is even more important in order to keep that fresh face look. Using a tinted moisturizer is great as well to give you just the right amount of glow, says Fasolo.

Concealer:

Dab concealer all the way from the inner corner of the eye, downward on the trough line under the eyes. Then, blend the concealer with small dabs, all the way down into the cheek area. This technique will give better coverage than just applying concealer only directly under the eyes, says Marian Rothschild, AICI FLC, certified personal image consultant and author of Look Good Now and Always.

Foundation:

Stay away from crushed mineral foundations—they make skin look dead and dry. Instead, opt for a silicone-based foundation like Makeup Forever HD or Face Atelier Ultra Foundation. Both of these will make the skin glow and look alive, says makeup artist Corinna Cooke. Make sure you choose a shade that matches your winter color, not the shade you may use in the summer. A foundation that is too dark will make your skin look muddy
Highlight:

Using a sheer highlighter will help light catch your skin in the winter months, literally brightening up your face. Adding a golden champagne highlighter from the temples to the tops of your cheekbones will give you a natural-looking glow for fair and medium skin, says Grace Mahoney, owner of Blushing Brides. For darker skin, use a pearlescent bronze shade for the same effect.
Blush:

Swap out those bronze, gold, or orange tones from summer for rosy pink blushes. Apply blush to the apple of your cheeks to get a bit of sun-kissed color, says Fasolo.
Say No to Bronzer:

For those who think “bronzing” is the simple way to brighten, the look is often unnatural against winter skin and will actually detract from your glow if you don’t exfoliate, says Lyn Tackett of Genesis Studio Spa. Bronzing powder will collect on excess skin cells and make your skin look even drier.


Eye:

Keep eyeshadow sheer and choose a shade opposite your eye color on the color wheel. This will brighten the eye and make your color spark. Pale eyes look great with pink and peachy tones, while every color looks great with a soft berry tone, explains Cooke. Add a little shimmer just on the eyelid itself, not all over the eye. Curl the lashes to wake the eye up and use several coats of a luscious, glossy mascara.

Lips:
Use a bold, bright color on your lips, like a punchy fuchsia. Fuchsia is bright and fun and lights the face up. It also makes the teeth look whiter and will make pale eyes totally spark, bright, and alive, says Cooke.

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